4. Eye-to-eye canvasing.
This
is gorrila method of marketing. This involves going from house to house
canvasing for people to buy your products. Your marketing must be aggressive
when you start a new business.
5. Goat's mentality.
You
must develop goat's mentality when starting a new business. When a goat
determines to eat anything, no matter the number of people around the place, it
will strategize itself until it eats the food. The same way to market new
business.no matter how competitive the environment is, you must be determined
to sell your products/services.
If
your target market can be found online, then you can also use online marketing
strategies. The cool thing about online marketing is that there are many free
ways to market online.
You
can easily track what you do and know if your efforts are yielding fruits.
·
Forum
marketing
This
is the freeway to market your business online using websites called forums. It
is not just to market through the forum, to do this you must have being
constantly creating value by helping people answer questions around your
business. For instance if someone is asking where you can get to get a nice
dress and you are into clothing line I must tell you that is an opportunity.
Find forums where your target markets are and start posting.
·
Blogging
This
is another great way you can market your small business online. If you look
intently you will discover that many businesses have blogs. This is because
blog helps your credibility and authority. It can get free traffic from search
engines. If your target market can be found online then consider starting a
blog (Wordpress is easy for you to start and set up). If its a personal blog then you have to be taking steady
notes of some key things during the day and post it before you go to bed. But
if it’s something else apart from being personal, you have to make research and
always come up with a unique post every 2 or 3 days. Your visitors love to read
similar and consistent content but with few surprises or changes whenever they
visit. Always set 1-2 hours aside everyday to come up with something you can be
posting to your blog about your products/services. If you will be blogging
about entertainment stuffs, then you have to create an entertaining blog and
this all starts from the theme. If you want to keep building more traffic to
your blog then you have to always create new/unique contents that are not just
worth reading but also worth linking to such that will increase your market
space and persuade or convince raeders to purchase or probably contact you. When
you always update your blog with quality posts, other website owners would
easily mention your blog as a point of reference within their posts. No matter
what your blog posting schedule may look like, always challenge yourself with
goals and target on how to come up with something new, derive motivation from
attaining a set out goal. Create series of articles or posts and handle them as
an ongoing project. There are many ways to market a business but try
these ones and see how it works for you if you do it well.
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