SUREST WAYS TO MARKET YOUR SMALL BUSINESS

Countless numbers of people are good in Business but could not outline and uncover the proper way to get their Services/goods to the consumers. For a business to grow one of the key factor is the Power and Importance of Marketing, whether it is an online business or offline business.

If marketing as important as the business itself then

What is marketing?

In a lay man Understanding of the Concept Marketing ' it is how you position your business so that you can communicate the right message to persuade your target market to patronize your business. Marketing is an essential way of persuading a prospective customer/consumer to take a desired action.

However, you need marketing be it fish farming, bulk sms... Or whatsoever but very little attention is being given to this tool. Many Entrepreneur just think of they have a business or open shop, customers will come flooding in just like that whereas they do nothing about marketing. That is a big mistake!!!

If you have a business, how can you market it? That is what we shall be going through in this article. Before you start a marketing campaign you need to identify your target market.

What is a target market- a target market is a group of people that will be very interested and can pay for what you have to offer. You have to identify who are your prospects and then target marketing messages to them. After the identification, you can now create your marketing messages-to communicate directly to them. Here are the sure ways to market your business.

Most of these methods sound familiar, but that does not stop them from working for you.

1. Sales letters/proposal letters.

Although in Nigeria many people rarely use this. It is quite effective. After you have identified your target market, you can prepare a sales letter and email to your prospective Audience. Writing a good sales letter involves knowing how to write a copywriting or better still you can hire a copywriter.

2. Posters and flyers.

This is cheap and also effective (if properly done). You can post flyers and posters in places where your target market can see. As always, what you write is more important here than how fine the print out is.

3. Newspaper adverts.

This also works. You need to place adverts in newspapers and magazines that your target markets reads. It is senseless to place advert about fish farming in a gossip newspaper or magazine.

Watch out for Article 2