My name is Ademola Oguntona. I am an internet marketing enthusiast. I’ve been Marketing online since 2012 and I’ve earned some eye popping incentives and made a lot of great business friends all over the country.
I love Public Speaking, I am a certified digital Marketer and Social media Entrepreneur.
By the grace of God and strength of my team, I am also the CEO First Advance Business Class FABC.
A serial entrepreneur as I have my name to a couple of other businesses.
I Love Start-ups and business innovations. I see myself as a problem solver and what success mean to me is being able to help others succeed. Material things do not define my success.
I have an enormous list of “firsts” in my online adventure.
I help entrepreneurs achieve INFLUENCE AND INCREASE THEIR INCOME WITH CONFIDENCE. I love motivating others, I love to have a glimpse into the future
I like teaching, I am a trained one. My background is in Computer Engineering but I resigned as a banker after a dozen years.
I like growing small things to Big Success and I believe in the power of Intentional hardwork and team spirit.
I created this platform to:
*Educate aspiring and existing entrepreneurs.
* Share my experience and create a strong business community of achievers and entrepreneurs.
The business narrative of the 21st century is changing and only those who have the right information, will survive. In all these, I am still open to learning everyday as this industry is dynamic and evolves rapidly.
Thank You.
Let’s start!
INTRODUCTION TO SOCIAL MEDIA MARKETING
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Social media like Whatsapp, Facebook, Twitter, and Instagram to mention a few was originally invented to help us connect with friends, colleagues and family members.
But if you want to create wealth on social media such as Facebook or Instagram, you need to look
beyond Family and friends.
Family and friends are just your spectators. We refer to them as your warm market. Don’t expect them to buy or support you in business.
They can choose to be either supportive or not. You need strangers or people from outside your nuclear relationship, to admire your creativity and pay you for the value you can offer them.
You will be lot freer as a leader by courting new business relations. Your productivity will also increase. Most small business owners on social media fall under one of these categories. >>>>>
✅ Content creator
✅ Copywriter
✅ Service Provider
✅ Affiliate or Network Marketer
✅ Influencer or Model
✅ Business or Social Media Admin Manager, etc.
You can increase your business reach on social media.
You can either be part of the people using social media to get ahead in life or those social media is using to get ahead in this world. I hope you can spot the difference between the two?Especially as an entrepreneur.
Whatever legitimate business you have, social media can help you increase your business performance and that leads us to: Social Media Marketing (SMM). The art of using social media to promote your business, is called Social Media Marketing.
SOCIAL MEDIA MARKETING.
Social Media Marketing is a branch of marketing that covers the production, broadcasting, advertising, Promotions, support and feedback of products and services via social networking platforms like Facebook, Twitter, Instagram, etc.Social Media Marketing also covers creating appealing contents and banners for paid
promotions or adverts.
ADVANTAGES OF SOCIAL MEDIA MARKETING
Advantages include;
✅ Increasing Brand Visibility and Awareness.
✅ Attract (Inbound) Traffic to your personal work or business.
✅ Improve search engine rankings.
✅ Increased Sales Conversion Rates.
✅ Better Customer Satisfaction as you become closer to your customers.
✅ Increases Brand Loyalty.
✅ More Brand Authority borne out of more conspicuous visibility
Let’s also weigh the disadvantages also
DISADVANTAGES OF SOCIAL MEDIA MARKETING
As good as Social Media Marketing is, there are things to be concerned about;
❎ Negative Feedback from cyber warriors.
❎Unexpected embarrassment.
❎ Consumes time as it requires Real Time Action.
❎ It can bloom out of hand if not properly managed
IMPORTANT SOCIAL MEDIA PLATFORMS FOR SMALL BUSINESS OWNERS AND ENTREPRENEURS
✅ YOUTUBE
✅ EMAILS
SETTING UP A BUSINESS ON SOCIAL MEDIA
To setup your business on social media, you need to position yourself appropriately and professionally.
Nobody will readily trust your value enough to pay you, if you don’t look good, online.
Even if they do, you may suffer in the long run as your services or products will be under-priced.
Packaging your personality online helps. See yourself as a professional in a full time job. Even if you do social media part time, see it as a profession or career.
You don’t need to live a fake personality online; that can be dangerous and you may be quickly “assumed” to be a scammer if you or your content look shabby.
I am talking about looking as good as if you are in a physical business location.
They say you are addressed the way you dress. I believe it.
If you are a business man or woman, and you pose as a not-so-serious person, people will
lack the confidence to trade with you on a higher professional and profitable scale.
You can look good online or offline at an affordable rate. Your look over time will grow as your pocket fattens.
Don't borrow to impress.!
[7:23 PM, 3/21/2019] Ademola: HOW TO CREATE OR IMPROVE YOUR BUSINESS PORTFOLIO ON SOCIAL MEDIA
1 . Sanitize your Profile.
2. Sanitize your Bio.
3. Sanitize your Timeline.
4. Sanitize Your Friend list.
5. Make New circle of Friends. Your cold market.
6. Create a Buyer Persona.
1. SANITIZE YOUR PROFILE
People are secretly checking your profile and timeline so what type of Profile do you operate?
Who are you appealing or attracting?
Some people lie about their profile on Facebook you don’t need it, just be real.
Don’t be boring.
Educate
Enlighten and
Entertain your followers
Your profile is one of the criteria your potential customers will look at before dealing with you.
A typical Facebook profile covers:
Your Name:
How true is your name?
How true is your location?
How true is your Qualification?
How true is your Experience?
Whatever qualification or experience you don’t feel like adding, kindly remove. It’s all about your confidence. Provide real information that will boost your profile.
Avoid answering names totally strange from what you represent.
Mhiz Joy Money
Big Boy Adidas
Itz Praz Tinkaz
Cardi C, CeeCee Etc.
You can include your social media links in your bio as seen above. A good profile differentiates you from scammers and fraudsters. Scammers are not this careful. You can include your social media links in your bio
A good profile differentiates you from scammers and fraudsters. Scammers are not this careful.
A good profile sells your market for you.
Class work tonight: work on your profile
Log on to your Facebook account and sanitize your profile.
A good profile sells your market for you.
Class activity 002, work on your profile
Log on to your Facebook account and sanitize your profile.
Let your profile mean business enough to command prospects respect. As a business man, I spend time checking my profile to represent the capacity of my Business online.
You must invest in quality profile picture and a good background banner. Going forward, always check to update your profile as your progress on social media.
If you have qualifications that are sound, job or work experience that is verifiable and attractive, add it to your profile.
Remove the ones you don't find appealing.
Related video How To Market Your Business Online. Introduction to Social Media Marketing
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