*Network Marketing Is Not About Selling Product or Earning Income*!
The biggest popular misconception about network marketing is that it’s a selling business. But selling is just earning more income. The problem is, if you stop the activity of selling, the income stops.
A salesperson has a job. If you work behind the counter at a departmental store, you’re in the E quadrant (employee); if you’re in business for yourself, selling insurance or homes or jewelry, you’re in the S quadrant (Smart ). But either way, you have a job, and your job is to sell. That’s not going to build your wealth or your freedom. What you want is not another job; you want another address, one over in the B quadrant (Big Business).
John: Robert, that’s exactly right. People often assume that being successful in this business of network marketing means being “great at sales”. But the point of networking marketing is not to become great at selling your particular product or service, because no matter how good you might be at doing that- and lets be honest , if you’re like most people, you don’t think you are very good at it- there’s only so much income you can earn selling. After all, there are so many hours in the day, right?
In network marketing, the whole point is not to sell a product but to build a network, an army of people who are all representing that same product or service to share with others.
The goal is not for you or any other individual to sell a lot of products; it’s for a lot of people to be their own best customer, sell and service a reasonable number of customers, and recruit and show a lot of other people how to do the same thing.
And here’s the reason you want to build that army of independent representatives: Once you do, you know what you’ll have? An asset that generates income for you- passive income.
In Chapter 13, I’ll ask John to explain more fully why network marketing is not about selling or being a sales person, and I hope you pay really close attention, because this key point – one that most people just don’t get. For now, here’s the key nail I want to hammer home: Network marketing is not about earning income, it’s about building an asset.
Actually, it’s about building eight assets, all at the same time. And in the next chapters, we’ll take a look at each one in turn.
Culled from Page 41 of the Book "The Business of the 21st Century"
